A lifelong tradition woven in thread.
Since childhood, Jayson’s ear tug with his Grandma Kristie has been a constant—a simple gesture that’s carried him from youth leagues to the top of the basketball world this summer. Their bond has never wavered.
To honor both the Celtics’ championship run and this unbreakable connection, Lucky joins the ritual on a new cap designed by Jayson, available now exclusively at New Era.