OGX Beauty

OG me, OG you, OG we, #OGwho ? #OGX & @ddlovato anthem is stuck in our head. How about yours? 💁🏻‍♀️

OG pop queen and hair icon @ddlovato partnered with OGX to ensure no one has to ask #OGwho again. It’s #OGX . 💪💖

The biggest announcement in OGX history drops soon. Can you guess which OG we partnered with? #OGwho #OGX

You see THE OG demure queen using OGX, very mindful of her hair✨ 🫧 #OGWHO #OGX #Demure

Go from wet hair > WOW with our new formulas. 🫧 We are 💞’ing these OG looks — show us yours! #OGwho #OGX #OGLooks

Keeping your hair healthy allows you to reinvent yourself over and over. Just ask @ddlovato .What’s your favorite Demi hairstyle to date? #OGwho #OGX​

Very OG ✨ @joolieanniemarie we love you, OG diva 🫶💘 #demure

@ddlovato wants you to join her for #MyOGXsummer . It’s about giving your hair a break from damage so our new repairing formulas can go to work. What will you give your hair a break from this summer? #OGwho #OGX

You’re singing the OGX anthem in showers near and far! We love to see how everyone puts their own twist on the anthem we made with @ddlovato . 🎵🔥🎤#OGwho #OGX

The song of the summer?! You said it 💁‍♀️Find our OGX anthem with @ddlovato in the Instagram Audio Library! Just type “OGX Anthem” in the music search bar. #OGwho #OGX

Hey, Demi, what are your OG picks? OG pop royalty @ddlovato points us toward her hair necessities. Did you answer the same? Tell us in the comments! #OGwho #OGX

Before and after time💁🏻‍♀️ @ddlovato showed us her OG Look with a little help from our new Biotin & Collagen formula. Your turn to go next! #OGwho #OGX #OGLooks